The approval means that for more than 200,000 Australian businesses that use MYOB for their accounting and inventory management function there is now a certified online store solution available that integrates with their MYOB accounting system.

MYOB customers can find out about the solution through the MYOB website.

The approval of the product involved testing to ensure that the product integrated with the MYOB product.

Straightsell uses its own middleware tool to take the product, pricing and customer details out of MYOB and make them available in the online store. Orders received in the online store are then automatically imported in batches back into MYOB without the need for retyping.

Straightsell consultant Andrew Sendy said, "Integration is very important to a successful online store because it keeps the products and pricing in the online store up to date without additional manual work being required to do this. Straightsell makes it far easier for MYOB customers to incorporate online sales into their business strategy."