Strategic Ecommerce's CatalogueLINK product is an integration middleware tool that integrates a front-end ecommerce web site with back-end inventory and accounting systems such as Attache, MYOB, Quickbooks and Micronet.

There are two modules to CatalogueLINK being:

1: Product/Pricing Out: This module allows for products and prices to be exported from an inventory/accounting system and then imported into ecommerce sites such as StraightSELL.

The main benefit of this module is that your product and pricing displayed online is always up-to-date.

2: Orders in: This module takes orders received through the ecommerce web site such as StraightSELL and allows them to be imported into a back-end inventory and accounting system.

The main benefit of this module is that over time it will significantly reduce the time and cost of manually inputting orders and reduce human error.

If both modules are implemented you will have a complete end-to-end ecommerce facility with minimal maintenance required by your staff.

StraightSELL is the leading online catalogue solution in Australia offering the advanced functionality needed for serious online selling strategies such as customised pricing for different buyers, freight management, customisable look and feel without programming, administration of multiple stores and much more.

For further information on CatalogueLINK or StraightSELL, call
1300 136 456 or email

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